Renesas Electronics Announces the Development of Smart Analog – A Fully Configurable Analog Front-end Technology Enabling Smarter Sensors

Renesas DevCon, Orange County, , Calif., October 22, 2012 — Renesas Electronics America, a premier supplier of advanced semiconductor solutions, today introduced Smart Analog, a technology innovation that stands to have a radical effect on the way engineers implement sensors in embedded designs.

Modern sensor devices are complex systems that require tuning of circuitry to convert the analog signals produced by the sensor itself into a signal appropriate for a microcontroller’s (MCU) analog-to-digital converter (ADC) subsystem. This iterative tuning process is time-consuming, adversely affecting time-to-market for most projects. The analog front end (AFE), an essential system building block to a sensor circuit, amplifies and/or filters sensor signals that are often weak, or its electrical configurations differ from the one used by the MCU. The AFE that performs this vital bridging function is often difficult to simulate and must be adjusted because of specific component behavior, board layout, and nearby noise sources. In many cases, engineers must use a trial-and-error method to calibrate the right analog circuit design.

Renesas is leveraging their technology expertise in both microcontrollers and analog ICs to develop Smart Analog, an ingenious yet simple way for embedded designers to configure their analog circuits speeding time-to-market, while leveraging the MCU to automate sensor trimming and correct for long-term drift resulting in a more intelligent sensor.

“We live in an analog world so the market is inundated with countless types of sensor technologies. As a result, the engineer has to spend a great amount of time testing and tuning their analog circuits to interface to these sensors,” said Ritesh Tyagi, senior director, Microcontroller Products & Solutions Marketing at Renesas Electronics America. “Smart Analog technology was specifically developed to significantly simplify this step in the design process and be reused as a common platform for different sensor variants.”

Key Features of the Smart Analog About DevCon 2012

DevCon 2012 (October 22-25 in Orange County, California) is a four-day event encapsulating an environment of valuable technical information exchange, which will include personalized direct and interactive access to Renesas’ technology experts and partners from around the world. This year, DevCon will highlight technologies that are enabling a Smart Society. There will be hundreds of hours of lectures and hands-on labs on an array of technologies and application topics as well as discussion forums. To register and obtain the latest Renesas DevCon details and activities, visit Renesas Electronics DevCon 2012, follow @RenesasAmerica on Twitter or join the DevCon community on Facebook.

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About Renesas Electronics America Inc.

Renesas Electronics America Inc., headquartered in Santa Clara, California, is a wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the world´s number one supplier of microcontrollers and a premier supplier of advanced semiconductor solutions including microcontrollers, SoC solutions, and a broad range of analog and power devices. In the Americas, Renesas Electronics America markets and sells industrial-type active-matrix LCD modules from NEC LCD Technologies, Ltd., a global leader in innovative display technologies. More information about the products offered by Renesas Electronics America can be found at http://am.renesas.com.