Embedded Developer Partners with Digi-Key in Tools Xpress(SM) Program for Worldwide Tools Distribution

Digi-Key Tools Xpress(SM) will offer innovative tools research and compare capabilities and distribution from Digi-Key’s tools manufacturers and semiconductor companies to engineers worldwide
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Embedded World, Nürnberg, Germany, March 2, 2010….Embedded Developer, LLC, the embedded industry’s leading semiconductor research and compare site, has teamed with their distribution partner, Digi-Key Corporation, one of the world´s fastest growing distributors of electronic components, in the formation of Digi-Key Tools XpressSM, an innovative global sales and distribution channel for development tools.Digi-Key Tools XpressSM will be launched simultaneously online at tools.embeddeddeveloper.com, andwww.EmbeddedDeveloper.com.

Digi-Key Tools XpressSM will expand the purchasing options for embedded engineers while shaving critical time off their research into tools options and availability. Engineers who regularly source their prototyping material and components from Digi-Key´s unmatched range of electronic products will be able to select from the broadest portfolio of embedded development tools at the same time and continue to benefit from Digi-Key´s unrivaled speed of execution customer service.

One new feature is the tools comparison capability engineered by Embedded Developer and modeled on their signature device compare capabilities. Digi-Key Tools XpressSM is the only place in the industry where engineers can compare similar tools in any category by features and performance prior to purchasing.Some of the comparison criteria will include, (for evaluation boards, for example), interfaces, available displays, ROHS compliancy, included software, on-board memory, price, availability, etc.

Commenting on the formation of Digi-Key Tools Xpress, Glenn ImObersteg, the President of Embedded Developer, states “Both of our companies have been providing engineers with development tools for years, but it’s time for a program that allows the engineer to make the same educated, well-researched decision about their development tools as they have been making for their devices.” He adds, “Thousands of engineers every day shave weeks off their device research and evaluation time by using our search and compare engines to locate, evaluate, and compare their devices and purchase them through Digi-Key—without leaving the site. This new program will allow us to extend those capabilities to development tools at that moment in time when engineers decide on the processor they’re going to use.”

Dave Doherty, Vice President of Semiconductor Products, Digi-Key, states, “Engineers constantly tell us that design decisions are made around the whole ecosystem, not just the silicon. Leveraging our partnership with Embedded Developer, Digi-Key Tools Xpress is designed to offer the engineer the greatest flexibility to find, compare, and purchase the industry’s widest array of development tools available for immediate shipment.”

Bob Smith, the Chief Operating Officer of Embedded Developer, and the architect of the Digi-Key Tools Xpress program adds: “Finally, in one place, engineers and engineering managers under time pressure can research their options technically, see price and availability instantly and get to Digi-Key´s e-commerce in one click.Unlike many other web sites, our goal is to keep our visitors on the site for as little time as possible by giving them what they need in the most efficient way."

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Digi-Key Tools Express is a registered Service Mark of Digi-Key Corporation.

Embedded Developer LLC is jointly owned and operated by Hearst Electronics Group and Convergence Promotions:

About Hearst Electronics Group
Hearst Electronics Group is the largest publisher of product information to the electronics industry. Its directories, e-newsletters, web sites, magazines, webcasts, inventory access tools, and databases are invaluable resources for engineers involved in product design. Hearst Electronics Group is part of Hearst Business Media (HBM), an operating group of the Hearst Corporation. For additional information about Hearst Electronics Group, please visit www.hearstadvantage.com

About Convergence Promotions
Convergence Promotions is the premier provider of Alliance Partner Programs in the Embedded, Handheld and Wireless industries, delivering partner programs that serve as a catalyst, bringing like-minded businesses together. Their flagship program, Embedded Developer, is a global leader in providing solutions for engineers in the research and evaluation phase of the design cycle. Company information is available at www.convergencepromotions.com, and www.EmbeddedDeveloper.com.

About Digi-Key Corporation
As one of the world´s fastest growing distributors of electronic components, Digi-Key has earned its reputation as an industry leader through its total commitment to service and performance. As a full-service provider of both prototype/design and production quantities of electronic components, Digi-Key has been ranked #1 for Overall Performance for 18 consecutive years from among the nation´s more than 200 distributors (EE Times Distribution Study/August 2009). Offering more than 1.5 million products from nearly 400 quality name-brand manufacturers, Digi-Key´s commitment to inventory is unparalleled. Access to the company´s broad product offering is available 24/7 at Digi-Key´s top-rated website, www.digikey.com.